GMA's New Anchor Team is Up 6% in the Demo and 3% in Total Viewers Over its Season-to-Date Average

For the week of January 18th, ABC’s “Good Morning America” averaged 4.34 million Total Viewers and a 1.5/11 among Adults 25-54.  The first six weeks of the new “Good Morning America” anchor team has seen viewing increases in both Adults 25-54, up +6% (+100,000), and Total Viewers, up +3% (+110,000), versus “GMA’s” season-to-date average. 

Week-to-week, “GMA” posted gains among A25-54 (+10,000).

In addition, “GMA” expanded its demo (670,000) and Total Viewing (1,580,000) advantages over CBS’ “Early Show” week-to-week (A25-54: +5%; Total Viewers: +11%).  Please note: Monday, January 18 was excluded from the weekly average of all three morning broadcasts due to the Martin Luther King, Jr. holiday.  

The Emmy Award-winning morning news program, featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion and Juju Chang, airs live Monday through Friday from 7:00-9:00 a.m. ET on the ABC Television Network. Jim Murphy is the senior executive producer and Tom Cibrowski is the executive producer of ABC’s “Good Morning America.”