Good Morning America Sees Biggest Week-to-Week Total Viewer Increase Among Morning Shows

Last Updated on Thursday, 04 February 2010 23:52 Thursday, 04 February 2010 23:52

For the week of January 25th, ABC’s “Good Morning America” averaged 4.46 million Total Viewers and a 1.6/11 among Adults 25-54. Week-to-week, “GMA” increased the most among total viewers (+120,000) among the three morning shows. “GMA” also expanded its audience by +70,000 in the key demo.

Additionally, week-to-week, “GMA” reduced the Total Viewing gap with NBC’s “Today” by 2%, the smallest in a month.

Also, “GMA” had its largest total viewing lead (1,660,000) over CBS’ “Early Show” in over a month, (growing +5% week-to-week, and also extended its weekly Adult 25-54 advantage (790,000) by +18%.

During their first seven weeks, the new “Good Morning America” anchor team continues to outperform the program’s season-to-date average in both Adults 25-54, up +6% (+100,000), and Total Viewers, up +3% (+110,000). For those seven weeks, “GMA” has cut the demo gap with NBC (680,000) by -7%, smaller than the season-to-date average. In addition, “GMA’s” demo (720,000) and total viewing (1,560,000) leads over CBS’ “Early Show” are up +9% and +3 % respectively versus the season-to-date average.

The Emmy Award-winning morning news program, featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion and Juju Chang, airs live Monday through Friday from 7:00-9:00 a.m. ET on the ABC Television Network. Jim Murphy is the senior executive producer and Tom Cibrowski is the executive producer of ABC’s “Good Morning America.”