Datacraft to Sponsor Asia Business Report on BBC World News

BBC World News has announced a new sponsorship deal for its flagship business programme for the Asia-Pacific region, Asia Business Report.  IT specialist Datacraft is set to sponsor the programme for the next three months.

Datacraft is a wholly owned subsidiary of Dimension Data plc (LSE:DDT), a US$4 billion leading global IT solutions and services provider.  It operates in over 50 offices across 13 Asia Pacific countries.  The company will begin its sponsorship of the show this week.  The sponsorship package includes 10” break bumper executions, alongside sponsored trailers and spot ads for the brand.

Asia Business Report is BBC World News’ live daily business programme, broadcast to audiences across Asia.  It is the channel’s first show dedicated exclusively to business news in the region. Produced close to Singapore's financial district, the programme offers viewers the latest business, economic, share and market news from Asia, with a mixture of studio and filmed reports.

There are four live editions of the 15-minute programme every Monday to Friday, at the start of the working day in the region. A one-minute update on the market indices in Asia follows every edition of the programme.

Esther Quah, Director, Corporate Communications and Brand Management, Datacraft, says: “The audience for Asia Business Report represents a cross-section of Asia’s most influential business people, so this sponsorship investment makes great sense for us.  BBC World News has a strong Asia focus, but also a truly global perspective, which positions the Datacraft brand aptly.”

Cindy Tan, Regional Director, Asia - Advertising Sales, BBC Worldwide, says, “We’re delighted that Datacraft has chosen to sponsor Asia Business Report.  The programme has become essential viewing for business people in the region and this sponsorship also shows that it has caught the eye of advertisers."