Inaugural Launch for BBC Lifestyle in Indonesia

BBC Worldwide has announced the inaugural launch of BBC Lifestyle in Indonesia on the newly launched digital pay TV service, Nexmedia.

Nexmedia, owned by PT Elang Mahkota Teknologi Tbk (EMTEK Group), is a flexible plug and play TV service.

“Indonesia is a major market for us in Asia with the pay-television market there offering enormous room for growth. Two of our other channels, BBC Knowledge and CBeebies, already in the market , are doing extremely well, with both channels consistently rating among the top three among the factual and preschool genres respectively.” commented Mark Whitehead, SVP and GM of BBC Worldwide Channels Asia. “We are confident that BBC Lifestyle will be just as popular.”

“We are thrilled to be partnering with BBC. High quality content is a key factor in driving our subscription growth. We are confident that BBC Lifestyle will make Nexmedia’s channel line-up stronger and more competitive,” said David Goldstein, President Commissioner of Nexmedia.

BBC Lifestyle offers inspiration for home, family and life with programmes on home and design, food, fashion and style, to entertain, engage and inspire viewers.

The channel is home to Gordon Ramsay’s latest series as well as Grand Designs, where architect, best-selling author and Presenter Kevin McCloud follows some of Britain's most ambitious self-building projects, as intrepid individuals attempt to design and construct the home of their dreams.

The launch of BBC Lifestyle on Nexmedia follows closely the formal launch of BBC Knowledge, BBC Lifestyle and BBC Entertainment in Taiwan three weeks ago.