BBC Undertakes Review of Marketing

The BBC today announced a review of its marketing services across the business.

The review will be led by Sharon Baylay, Director, Marketing, Communications & Audiences, and will investigate the marketing requirements of the BBC moving forward to ensure that it continues to deliver successful and award-winning campaigns that support the BBC's core purposes and serve its audiences.

Sharon Baylay commented: "This is an opportune moment to review how and what marketing delivers to the BBC and its audience.

"This review into marketing at the BBC supports the work being done across the Corporation as part of the Strategic Review and will ensure that we deliver a clear and compelling vision for marketing in the future."