Bloomberg's New Look a Challenge to CNBC?

Bloomberg television has been quietly changing its on-screen ways, and employing a new team of professionals both on air and off air.  Indeed, its new look is less complicated, its graphics for example, are now much clearer and much easier to digest.  On air, its segments are becoming more enjoyable and entertaining, whilst also getting the business point across.  Gone are the old days of hard business non-stop, around the clock, which was also pretty hard to consume.  Broadly speaking, Bloomberg has aligned itself to something more along the lines of CNBC, which can only be seen as a good thing.

Henry Blodget of the Silicon Alley Insider, has written about the new era of Bloomberg Television, and the rapidly changing landscape that is business news tv in the US.

Blodget writes;

This morning, the new Bloomberg TV held a segment with Doug Burns, former federal prosecutor, and Dan Colarusso, managing editor, that shows the lengths Bloomberg is going to to overhaul its programming.

A bit hokey?  Sure.  But interesting.  And check out the handheld action.  The Wire-like real-time reporting.  It manages to convey excitement and action without devolving to ESPN-like explosions, swooping cameras, and hyperactive graphics.

Now that FOX Business has given up, TV Business news is once again a two-horse race.  Unlike FOX, Bloomberg actually has some real competitive advantages here.  And the new changes suggest that it's finally going to start using them.

Click here to read Blodget's full report.