Bloomberg Anchor Liu Uses Twitter to Tell Viewers What’s Coming Up

Muriel Vega of Pink magazine interviewed Bloomberg Television anchor Betty Liu about her role as a woman in a male-dominated field and how she juggles work with her personal life.

Here is an excerpt:

PINK: How do you incorporate technology to connect with your viewers?

B.L.: We have joined Twitter and Facebook here at Bloomberg and it’s really catching on. I tweet from @bettyintheloop about guests who are coming up or big issues in the market. It’s a combination of promoting the show but also, stirring up the internet and discussing the current news. I try to keep it relevant to people who are watching the market and keeping up with regulations. A big part of the social media stint is viewers get a behind-the-scenes look so I tweet photos of us filming the show.

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