This Thursday, November 4th, 2010 at 9:00 PM/ET, Bloomberg Television will debut "Bloomberg The Mentor," an original new series that features top CEOs mentoring small business owners across America.

Every entrepreneur hopes to strike it big, but the reality is that 80% of small businesses fail within the first 18 months.  What if entrepreneurs from around the U.S. had the chance to get real-life advice from some of America's best-known CEOs? 

This season, "Bloomberg The Mentor" tests that concept when four small business owners receive a crash course in management and strategy from top business executives.

In the series premiere, Jim Koch, founder and chairman of The Boston Beer Company, the largest independently owned American craft brewery and brewer of award-winning Samuel Adams beers, brings his national business expertise to the co-owners of Oceanside Ale Works in California.

Mark Purciel, a former teacher, and Scott Thomas, a firefighter, initially started brewing hand-crafted ales as a hobby. In 2005, the duo co-founded Oceanside Ale Works, one of the only manual brew houses in the nation.  Now, Purciel and Thomas dream of transforming their passion for beer into a nation-wide business.  But without significant management experience, can Purciel and Thomas make the right decisions about scaling their business and finding a way to increase sales and distribution?

During the episode, the unconventional entrepreneurs wing it through a sales meeting with LA nightclub impresario Sam Nazarian… before finally meeting their ultimate mentor, Jim Koch, who offers the brewers some tough advice on next steps for their business.

This program is broadcast in association with Ink from Chase.

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