Bloomberg Television's 'Game Changers' Boosts Website Clicks

Joe Pompeo of Yahoo News writes Thursday about “Game Changers,” a show that launched earlier this year on Bloomberg Television.

Pompeo writes, “With ‘Game Changers,’ Bloomberg TV has attempted to broaden its reach in the evening, well after the crowd of financial professionals who watch the network’s dayside programming have left their offices and trading-room floors for the day. CNBC, the dominant business news network, made significant inroads in the prime time demographic by developing nighttime documentaries on topics such as porn and pot that appeal to the youthful audience favored by advertisers. Bloomberg TV’s answer was to create a show that would spotlight people like Wintour, Jay-Z, Jon Stewart and Mark Zuckerberg — four of the 12 subjects featured on the first season of ‘Game Changers.’

“So did it work?

“Executives for Bloomberg TV declined to comment through a spokeswoman, and viewership numbers are not available since the network is not rated by the Nielsen Company. Nor would the network confirm whether there will be a second season.

“But the spokeswoman pointed out that the show has been a boon to web traffic. Last October’s episode on Apple chief Steve Jobs, for instance, is the second most viewed video of all time on Bloomberg.com, she said. The network is expected to unveil further additions to its evening programming this year.”

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