Report: Growing Adoption of ‘Green Marketing’ : companiesandmarkets.com

LONDON--(BUSINESS WIRE)-- Consumer interest in the environment has seen growth in the green marketing sector, which expects to achieve $3.5 trillion by 2017; as discussed in a new report on companiesandmarkets.com. Regulation and competition are driving adoption of green marketing techniques.

Green Marketing: A Global Strategic Business Report

http://www.companiesandmarkets.com/Market-Report/green-marketing-a-global-strategic-business-report-618128.asp?prk=7c4ed5b510c1ffe12b50d9829eddaba2

The Green Marketing research report indicates that the European and US regions dominate the market, and expect to maintain this throughout the reporting period. Environmentally conscious consumers are spending more money on green products and technologies, a trend which is being adopted by those in the grocery, clothing, hardware and electrical retail sectors, amongst others.

Green marketing fared well during the recession, attributed to the fact that products deemed environmentally friendly often have consumer benefits – e.g., using less electricity than their non-green counterparts. Social awareness is also increasing, with growing concern over how products are produced. The green marketing research report indicates that consumers are prepared to pay more for goods which have been produced fairly and with minimal environmental impact.

Environmentally friendly marketing is focused on waste reduction/avoidance and recycling, combined with efficient practices and resource use. Use of green marketing techniques offers two key benefits for an advertiser: one being the changes to consumer perception of the brand, and the other being the reduced costs associated with using the Internet and mobile devices for marketing purposes.

Green marketing credentials and brand perception are particularly important to larger companies with high carbon footprints and CSR commitments.

Within the Green Marketing report are 308 company profiles including Wal-Mart Stores Inc; Toyota Motor Corporation; The Clorox Company; Nike Inc; General Motors Company; Del Monte Foods; Canon Inc; Herman Miller Inc; Cereplast Inc; Mary Kay Inc; General Electric Company; The Procter & Gamble Company and Unilever.

The 1261 page report on the green marketing industry includes historic and forecast data (2003-2017). Broken down by geography - Asia Pacific, Canada, Europe, Japan, Latin America, US and Rest of World, it also includes analysis of industry activity, trends and other influencing factors.

Report Details:
http://www.companiesandmarkets.com/Market-Report/green-marketing-a-global-strategic-business-report-618128.asp?prk=7c4ed5b510c1ffe12b50d9829eddaba2