Strong Ad Revenue Growth for Business News Channels

CNBC, Bloomberg Television and Fox Business Network are each projected to post even higher double-digit gains in ad revenue this year, according to SNL Kagan.

Claire Atkinson of the New York Post writes, “Bloomberg TV, whose subscriber base has been somewhat steady, is expected to ring up $80 million in ad sales, a 19-percent gain from last year, Kagan research shows.

“The media sector analyst projections have Fox Business slated to show a 51 percent uptick in ad revenue. Launched in October 2007, it grew off from a smaller subscriber base than its rivals.

“Fox Business, which like The Post, is owned by News Corp., is set to pull in $25 million in net ad revenue, according to Kagan predictions.

“Meanwhile, sector leader CNBC is forecast to post $273 million, an 11-percent increase.”

Read more here.

Copyright (c) 2010 Talking Biz News.
Any content specified as Talking Biz News content is the intellectual property of Talking Biz News. Any copying, republication or redistribution of such content, including by cacheing, framing or similar means, is expressly prohibited without the prior written consent of Talking Biz News.