CBS News and CBS Mobile today announced the launch of the CBS News Katie Couric application on the App Store. The free app gives iPhone and iPod touch users a one-stop destination to keep up with all of Couric's reporting across all platforms of CBS News, including CBS Evening News, 60 Minutes, CBS Sunday Morning and the @KatieCouric webcast on CBSNews.com.
From the latest breaking news and highlights from CBS Evening News, 60 Minutes and other CBS News programs, to excerpts and full-length interviews from @KatieCouric, to text and video updates and insights from the popular Katie Couric Notebook blog, the CBS News Katie Couric app offers viewers one convenient location to stay connected with all of Couric's reporting news coverage.
"The CBS News Katie Couric app is another way we can keep the CBS News audience constantly updated about what is happening in their world," said Katie Couric, Anchor and Managing Editor of the CBS Evening News. "From online to social networking, we've always had a commitment to broadening our audience reach beyond the traditional newscast and this is one more tool to help us do just that."
"Katie has an innate ability to connect with her audience across a variety of mediums," said Mark Larkin, Vice President of CBSNews.com. "Over the past year, we have seen how her Web coverage has attracted new viewers and sustained a high level of audience engagement. The new CBS News Katie Couric mobile application offers Katie fans an additional opportunity to discover and experience the depth of CBS News coverage through her eyes-all through the convenience of their iPhone."
Features of the CBS News Katie Couric application include:
• Breaking News: The latest breaking news and developments on stories throughout the day from CBS EVENING NEWS and CBSNews.com
• "Best of" Katie Couric Highlights: All of the best highlights from Katie Couric's interviews for CBS Evening News, 60 Minutes and other CBS News programs.
• Full-Length Interviews and On-demand Excerpts from @KatieCouric Webcast: Katie puts the tough questions to a wide range of people such as Al Gore, Michelle Obama, Glen Beck, Shakira and Tom Friedman on the original webcast @KatieCouric on CBSNews.com. Users can access full interviews or excerpts on-demand.
• Updates and Insights from Katie Couric's Notebook Blog: Go beyond the headlines and get inside the story through Katie Couric reports and special video and text insights on the Katie Couric Notebook blog.
CBS Mobile partnered with July Systems, a leading mobile Web and applications platform company, to develop the CBS News Katie Couric app. The app is now available for free on iPhone or iPod touch from the App Store or at file://cnet2/marketing/Public%20Relations/InternalCommunications/PR%20Releases/Mobile/Katie%20Couric/www.itunes.com/appstore. phone users looking to access a broader look at the news from across CBS News can also download the free CBS News app on iPhone or iPod touch from the App Store, or on the Blackberry platform (http://blackberry.cbsnews.com/). Drawing on the enormous national reporting resources of CBS News and CBSNews.com, the CBS News app features the latest articles, slide shows and video gathered from CBS News crews around the world as the news unfolds throughout the day. The app also offers a unique perspective with Twitter integration, including access to insights and breaking news from the Twitter feeds of more than 40 CBS News reporters, plus Twitter feeds from users across the globe, all organized by topic.
Mobile
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