Rentrak's StationView Essentials Local TV Measurement Service Signs WINK-TV

Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising and entertainment industries, today announced an agreement with CBS-affiliate WINK-TV in Fort Myers, Florida to utilize Rentrak's StationView Essentials system. The agreement will provide the station with the ability to approach advertisers and agencies with deeper and more precise local market viewing insights.

Rentrak's StationView Essentials service introduces local TV stations to a new television currency based on the largest commercially available database of TV viewing. Using American's largest database of televisions allows for more stable ratings and improved measurement analytics in order to more accurately report on the value proposition of local programming.

"Only Rentrak can provide WINK-TV with the granular detail derived from a massive database of TV viewing that will allow for the targeting of audiences specific to the South West Florida market which will increase our programming and advertising efficiencies," said Wayne Simons, general manager and vice president, Fort Myers Broadcasting.