Nigerian Insurance Company IGI to Sponsor New CNN International Editorial Segments, 'Business Diary' and 'Morning Agenda'

From 15th February 2010, Nigerian insurance company Industrial and General Insurance (IGI) is the exclusive sponsor of two new editorial initiatives on CNN International. The Business Diary highlight, airing during weekly day parts and the Morning Agenda feature airing during CNN International’s morning schedule, both bring audiences a preview of the current top business and financial events expected to occur that week in the world of international business.

IGI will also advertise around CNN’s Africa and environment-themed programming, complementing IGI’s commitment to providing specialist insurance expertise across oil & energy, engineering, aviation, and industrial risk management across the African continent and beyond. The commercial partnership represents the first advertising relationship between IGI and CNN International and the insurance company’s sole international media campaign.

“We’re delighted to have IGI come on board with us to sponsor two very valuable and insightful editorial initiatives”, commented Rani R Raad, Senior VP, Advertising Sales, CNN International. “This is a testament to the success of IGI's launch campaign in 2009 and we are pleased   be able to work with companies like IGI to extend their brand internationally. We are looking forward to seeing IGI maximise their association with Business Diary and Morning Agenda and connect their brand with CNN audiences worldwide” 

Executive Vice Chairman and Chief Executive Officer of IGI Plc, Remi Olowude, said: “IGI’s partnership with CNN presents us with an international platform to showcase our specialist insurance and risk management expertise, African parentage and global outlook. We continue to lead responsibly in our traditional insurance business, just as we reach out to stakeholders in several other sectors of the various economies where we operate through our diversified investment initiatives.” 

“Our sponsorship of Business Diary and Morning Agenda is part of our brand building strategy to enable us enlarge our equity in the global marketplace; it will enable us to connect with our partners and inspire them to conquer new frontiers.”

IGI joins CNN’s impressive list of international clients some of which include Qatar Foundation, Dubai International Financial Centre, Zenith Bank, Skype, Vestas and Nokia.