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CNN Digital Beats MSNBC Digital During Olympic Coverage

CNN.comIn February, CNN Digital was ranked No. 1 among ALL News and Information sites in several key metrics, beating MSNBC Digital in video and traffic during their Olympic coverage. 

Video

No. 1 in Video Streams:  152 million total streams, beating No. 2 MSNBC Digital by 8% or about 12 million streams and No. 3 Yahoo! News by approximately 154% or 92 million streams. (Source: Nielsen VideoCensus, Feb-10) 

Traffic

No. 1 in Total Usage Minutes:  957 million minutes, 30 million more than No. 2 Wikipedia and 127 million more than No. 3 MSNBC Digital. 
No. 1 in Share: with 8%, 1 point ahead of No. 3 MSNBC Digital
No. 1 in Time Per Person:  21.7 minutes, the highest time spent among the top 20 News and Information sites, 3.3 minutes more than No. 2 MSNBC Digital and 6 minutes more than No. 3 Weather Channel
No. 1 in Page Views:  1.5 billion page views, ahead of No. 2 MSNBC Digital by 25% or 343 million and beating No. 3 Yahoo! News by 123% or 849 million. (Source: Nielsen Online Netview, Feb-10)

On Feb. 27, the day of the earthquake in Chile, CNN.com had 9.9 million unique visitors, a 62% increase over the previous 4 Saturdays.   With 10.2 million video starts, video usage increased 429% over the prior 4 Saturdays average. (Omniture SiteCatalyst, 2/27/10)

Mobile

CNN Digital was also No. 1 in Mobile, with 14.2 million unique visitors in January, a 15% increase month over month in the news and current events category.  CNN Digital on mobile beat the nearest competitor, Yahoo! News by 187%.  This is the 37th consecutive month that CNN Digital has topped the news and current events category. (Source: Nielsen Mobile MediaView – Jan. 2010)

With 4.5 million video viewers per quarter, more people watch video on CNN Mobile than any other news mobile property.  CNN Mobile has been the number 1 mobile news property for mobile video usage for 18 consecutive months.

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