CNN International Performs Badly in Europe

The European Media and Marketing Survey for 2009 shows heavy losses for CNN International across Europe.  The EMS, which samples the top 13% of adults in western Europe, focusing on decision-makers and opinion leaders, shows that since the financial crisis began last summer, the worldwide news network lost some 250,000 daily viewers, or 14%, reducing its total share to 3.8%.  The loss was enough to relegate CNN International into third place, ranking behind the UK's Sky News and Euronews.

Viewers at the pan-european channel remained stable at 4.4%, whilst at Sky News, the network saw its daily reach increase by 5% to command 5.5% of total viewers.  BBC World News is also catching CNN International, increasing its viewership by 15%, or around 160,000 viewers to a total reach of 3.1%.

Meanwhile, it was a mixed bag for the business networks with Bloomberg losing 8% to 1.7%, whilst Bloomberg's direct competitor in Europe, CNBC increased its figures by 30,000 viewers daily, representing a rise of 7%.