CNN International Drops 'Be The First To Know'

From next week, CNN International will be adopting the new tagline, "Go Beyond Borders".  It replaces the current "Be The First to Know" branding which has been aired on the global news network since March 2001.  The launch will also see a new logo, graphics and music on the channel, produced in-house by the International On Air Promotions unit, and will co-inside with the launch of CNN International's new european prime time line-up. 

Tony Maddox, EVP and Managing Director of CNN International said;  “CNN goes beyond borders every day, taking viewers beyond the headlines to a transparent, diverse and intelligent product that connects viewers to the world’s stories. Our viewers go beyond borders every day, seeking out intelligent newsgathering on multiple platforms and this tagline will speak directly to their aspirations.

2009 has been a defining year for CNN International, with the introduction of an ambitious new programming line-up following on from an intense expansion of our newsgathering operation as we put original content and multiple perspectives at the heart of our output. The new tagline is the logical next step to cement our brand promise for today’s news consumers.”

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