HLN Posts Strong Numbers for June 2011

HLN increased a substantial +86% in P2+ (982k vs. 529k) and +79% in P25-54 (292k vs. 163k) in M-Su prime and +98% in P2+ (601k vs. 303k) and +48% in P25-54 (192k vs. 130k) in total day vs. June 2010, posting its best month ever in both dayparts among total viewers.

In addition, HLN topped MSNBC in M-Su prime and total day in P2+ and P25-54, and was #1 in cable news outperforming FNC at 3p and 4p in both demos and at 2p in P25-54.

HLN programming highlights include:

• Nancy Grace (8p) grew +85% in P2+ (1.5M vs. 815k) and +87% in P25-54 (452k vs. 242k), marking its best month ever in total viewers and its best since Feb 09 in P25-54, ranking #2 among cable news for the month in both demos at 8p. In addition, Nancy Grace dramatically closed the gap with The O’Reilly Factor in both demos, besting the FNC show by +24% in P18-34, and was the third most watched cable news program in the demo in June.
• HLN’s newest hit, Dr. Drew (9p) increased +90% in P2+ (1.2M vs. 622k) and +120% in P25-54 (339k vs. 154k), ranking #2 in both demos at 9p across cable news.
• The Joy Behar Show (10p) up +73% in P2+ (862k vs. 497k) and +48% in P25-54 (273k vs. 184k), posting the show’s best month ever and ranking #2 in both demos at 10p across cable news.
• Issues with Jane Velez-Mitchell (7p) grew +110% in P2+ (991k vs. 471k) and +87% in P25-54 (312k vs. 167k), experiencing its best month ever and ranking #2 in both demos at 7p across cable news.
• HLN News at 2p, 3p and 4p ranked #1 in P25-54 among cable news networks, posting triple and double-digit gains: +85% (191k), +254% (322k) and +278% (355k), also ranking #1 at 3p and 4p in P2+: +382% (1.3M) and +456% (1.3M).
• Launched on May 2, HLN Special Report, hosted by Vinnie Politan, (5p) posted triple digits gains, up +379% in P2+ (1.1M vs. 229k) and +209% in P25-54 (309k vs. 100k).
• Prime News with Vinnie Politan (6p) also posted triple-digit gains, up +242% in P2+ (919k vs. 269k) and up +136% P25-54 (288k vs. 122k), posting its best month ever and ranking #2 in both demos for the hour among cable news.

In Q211, HLN’s M-Su prime increased +12% in P2+ (549k vs. 490k) and +8% in P25-54 (170k vs. 158k), and total day +23% in P2+ (357k vs. 290k) and flat in the demo (128k).