Fox Business, CNBC see Audience Declines in Past Month

TALKING BIZ NEWS EXCLUSIVE

Both Fox Business Network and CNBC have seen a double-digit decline in viewers since the early August market turmoil drove numbers up, according to Nielsen data obtained by Talking Biz News from an independent third party.

The data shows that Fox Business has done a better job of retaining viewers in the key 25 to 54 age group, while CNBC has done a better job of retaining viewers overall.

Fox has seen a 33 percent decline in viewers in the 25-54 age group since the audience peak during the week of Aug. 8-14, while CNBC has seen a 39 percent drop in viewers in that age bracket.

Overall, Fox has seen a 44.8 percent drop in viewers since that week, while CNBC was down 43.1 percent from the August peak.

Here are the numbers:

CNBC

Week           Total viewers                25-54 demographic 

Aug. 1-7                    296,000                   77,000

Aug. 8-14                  399,000                   99,000

Aug. 15-21                318,000                   79,000

Aug. 22-28                293,000                   73,000

Aug. 29-Sept. 4          253,000                  60,000

Sept. 5-9                    227,000                  60,000

Fox Business Network

Week         Total viewers                   25-54 demographic

Aug. 1-7                    79,000                       16,000

Aug. 8-14                107,000                       21,000

Aug. 15-21                86,000                       16,000

Aug. 22-28                66,000                       15,000

Aug. 29-Sept. 4         60,000                       12,000

Sept. 5-9                  59,000                        14,000

Here’s viewer data going back to mid-June that Talking Biz News posted a month ago.

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