Sony Electronics has announced that it will extend its sponsorship of ESPN's 3D sports network for another year, specifically the 3D productions of the upcoming Summer X Games and regular college football season commencing this fall.  

Sony was named the first official sponsor of the network in January 2010.  ESPN 3D launched on June 11, 2010 and transitioned to a 24/7 network on February 14, 2011.

"We are excited to extend our partnership with ESPN and continue to deliver sports in 3D to consumer homes," said Stuart Redsun, senior vice president of marketing at Sony Electronics.  "We've signed on to do the X Games as well as an expanded college football schedule, where ESPN will utilize Sony professional 3D cameras to bring consumers the best in live sports."

Added Ed Erhardt, president, ESPN Customer Marketing and Sales, "Working with companies like Sony on such leading-edge technologies as 3D gives us the ability to deliver a whole new experience to sports fans.  We're doubling the number of college football games on the network this fall, which was made possible by our strategic relationship with Sony."

With the increasing number of consumers purchasing 3D televisions, ESPN 3D is ready to deliver live sports in 3D to a growing audience.  As of today, ESPN 3D produced more than 115 live sporting events, exceeding original expectations set at the 2010 Consumer Electronics Show in Las Vegas.  

Sony's many years of experience creating industry leading HD equipment makes the sponsorship of ESPN 3D an ideal pairing.  Most commercially successful 3D feature films and live sports events are captured with Sony's state of the art cameras and production systems.

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