Fox Business Network and the All-Star Campaign

Steve Krakauer of Mediaite writes about how Fox Business Network used the baseball all-star game this week to promote itself.

Krakauer writes, “The FBN ‘All-Star Update’ began with Liz Claman, who has taken a more central role as one of the main voices of Fox Business Network, especially since Alexis Glick left. After a brief update, she introduced the two new faces of FBN – Gerri Willis and Eric Bolling.

“Willis, who ‘bats lead-off’ for FBN’s post-market coverage at 5pmET, says she is ‘all over how the big stories of the day are affecting your lives.’ Bolling, the ‘clean-up hitter,’ describes his program as ‘unapologetically pro-capitalism.’

“Bolling, who spends the entire promo holding a baseball bat, has conducted several sports interviews on his 8pmET Money Rocks this week as well, including with NFL star Chad Ochocinco and MLB Hall of Famer (and my favorite athlete ever) Cal Ripken, Jr..”

Read more here.