ITV Appoint New Managing Director for its Website

Robin Pembrooke has been appointed as the new Managing Director of ITV.com, it was announced on Tuesday.  Pembrooke joins from Global Radio where he spent three years as Group Director, Online and Interactive.  Prior to that, he was Director of Product Operations at Yahoo! Europe.
 
He will report to Fru Hazlitt, ITV’s Managing Director of Commercial and Online, who said:  
“As we progress the transformational change plan, key priorities are to refocus and overhaul the site ensuring that users can quickly and easily engage with our content in a way that is appropriate to the platform.
 
“ITV.com should be about extending exclusive content, video on demand and monetisation both through the business of advertising and directly from the consumer.  It is also vital that we identify the right distribution strategy for the ITV player and effectively integrate the product where appropriate.
 
“Robin has a proven track record in online product development at Yahoo! and in driving online audience growth.  He led the team which, in two years, tripled the Global Radio audience and relaunched Heart, 95.8CapitalFM and ClassicFM.  He will be a real asset to the online team.”
 
Robin Pembrooke said:
 
"I'm joining ITV at such an exciting time for the company and the wider sector.  I'm thrilled to have the opportunity to work with Fru, Adam Crozier, Peter Fincham and Kevin Lygo, and look forward to start engaging with the wider online team."