MSNBC Happy with 10pm Olbermann Repeat

MSNBC's October ratings seem to have impressed the executives at the network, particularly in regards to the 10pm timeslot which currently features a repeat of Keith Olbermann's 'Countdown'.  It is no secret that MSNBC's chief, Phil Griffin has been actively searching for a new 10pm host, to bring new talent into the network.  Clearly, that plan is now out of the window, and who wouldn't when a repeat, at 10pm, is getting an average of 600,000 viewers?

David Bauder of the Associated Press has written extensively on the subject, and said;

Yet in October, Olbermann has averaged 600,000 viewers in that later time slot, nearly on par with Anderson Cooper's 689,000 on CNN, the Nielsen Co. said. In the 25-to-54 demographic, which MSNBC most actively courts, Olbermann's rerun beat Cooper's first-run show in that hour for the first time ever. Fox News Channel's Greta Van Susteren leads with just under 2 million total viewers.

Olbermann's rerun is getting nearly 60 percent of the audience that his first-run show does earlier in the evening, Nielsen said.

"We're looking, but nothing (new) has even come close to going in there at 10," Griffin said. "We've set the bar so high we don't want to break that success."

Read the full AP article here.