MSNBC Beats CNN in Primetime in November

MSNBC again out-rated CNN in primetime in November 2009, among both total viewers and the key Adults 25-54 demographic, according to data from Nielsen Media Research. MSNBC beat CNN soundly from 6-11 p.m. in November among Adults 25-54, and in total viewers at 7, 8 and 9 p.m. Following are MSNBC ratings highlights for November 2009:

· MSNBC again beat CNN in primetime in November (M-Su, 8-11 p.m. ET), ending the month 10 percent ahead in total viewers (823,000 vs. 741,000) and 17 percent ahead in Adults 25-54 (249,000 vs. 207,000). MSNBC also beat CNN in weekday primetime (M-F, 8-11 p.m. ET) in November, finishing 20 percent ahead of CNN among A25-54 (249,000 vs. 207,000), and 11 percent better in total viewers (823,000 vs. 741,000).

· “Countdown with Keith Olbermann” at 8 p.m. outrated CNN’s “Campbell Brown” by 66 percent in A25-54 (298,000 vs. 179,000) and 53 percent in total viewers (1,067,000 vs. 696,000) at 8 p.m. in November. “Countdown” finished the month 24 percent better than HLN’s “Nancy Grace” in total viewers (1,067,000 vs. 858,000) and virtually tied in A25-54 (298,000 vs. 299,000). Additionally, the repeat of “Countdown” at 10 p.m. beat “Anderson Cooper 360″ for the second consecutive month in A25-54 (224,000 vs. 209,000).

· “The Rachel Maddow Show” at 9 p.m. once again outrated CNN’s “Larry King Live” among both A25-54 (251,000 vs. 231,000) and in total viewers (931,000 vs. 853,000). “The Rachel Maddow Show” also nearly doubled “Joy Behar” on HLN in total viewers (931,000 vs. 487,000), and was ahead by 58 percent in A25-54 (251,000 vs. 159,000).

· “Hardball with Chris Matthews” at 7 p.m. beat CNN by 11 percent in A25-54 (184,000 vs. 166,000) and by 6 percent in total viewers (672,000 vs. 637,000).

· “The Ed Show” at 6 p.m. averaged 155,000 A25-54, 8 percent ahead of CNN’s “Situation Room (143,000).

· MSNBC was #1 in weekend sales prime (Sat-Sun, 7 p.m.-2 a.m.), among Adults 25-54 (214,000) and among younger adults 18-34 (110,000).