MSNBC and Mono to Develop Strategic Marketing Partnership

After a competitive search, MSNBC has entered into an agency-of-record relationship with innovative communications company mono. Mono will be MSNBC’s creative and strategic partner for marketing campaign development and advertising efforts.

“Mono has a strong track record of success and we’re thrilled to have them as our strategic and creative partner." said Sharon Otterman, Chief Marketing Officer of MSNBC. “The MSNBC audience is passionate and we’re poised for tremendous growth with further investment in our brand.”

The Minneapolis-based company has a long track record in the network brand space. Mono is credited with helping USA Network achieve the No. 1 most-watched cable channel position with its “Characters Welcome” branding campaign nearly five years ago and was recently named one of the best small agencies in the country by “Advertising Age.”

“We’re thrilled to help MSNBC continue the momentum. The network is poised to truly set itself apart in the crowded and competitive news space,” said mono Managing Partner James Scott.