MSNBC's Rachel Maddow Profiled

Variety Magazine's Diane Clehane has profiled one of the most successful anchors in recent times at MSNBC, Rachel Maddow.  In the profile, she looks at Maddow's show, her recent career, and also her career strategy.  Talking about her hobbies, Maddow said; "I drink. I'm a hobbyist bartender. I make pre-Prohibition, classic American cocktails."

"One of the biggest winners of last year's presidential election wasn't even running for office. The ubiquitous political analyst-turned-talkshow host Rachel Maddow clearly emerged from MSNBC's wall-to-wall coverage as the network's biggest rising star.
For most of 2008, Maddow, 36, provided viewers with a fresh liberal voice as she sparred with Pat Buchanan and filled in for Keith Olbermann. Then, in September, her strategy of doing "whatever they asked me to do" paid off when she was given her own eponymous show. The move paid off in the ratings -- and made Maddow one of the most talked-about women in news.

Virtually overnight, Maddow reinvigorated the 9 p.m. timeslot. Her second month on the air, she beat Larry King in the all-important 25-54 demo -- the first time MSNBC had bested CNN at that hour."

Read the rest of the article here.