NBC Nightly News Beats ABC World News by Over 1 Million Viewers

Monday, 21 November 2011 11:23

Written by Newsdesk

NBC Nightly News with Brian Williams was America’s number one newscast for the week ending November 13, 2011, according to Nielsen Media Research data.

The NBC broadcast delivered an average of 9.384 million total viewers, +1,103,000 more than ABC "World News’" 8.281 million, and +2,909,000 million more than CBS "Evening News’” 6.475 million.

For the week, the NBC broadcast had its best total viewer delivery since the week of March 7, 2011 and best viewer advantage over ABC since the week of March 14, 2011. “Nightly” has topped “World News” by over a million viewers for three consecutive weeks.

On Monday, November 7, “Nightly” delivered 10.535 million total viewers -- +1.923 million more than ABC and +3.575 million over CBS. This marks “Nightly’s” best single-day delivery since May 2, 2011 (the day following the death of Osama bin Laden), and best single-day viewer advantage over “World News” since February 14, 2011.

“Nightly” has won for 113 consecutive weeks, and in 160 of the past 161 weeks in total viewers. Versus the 4Q’11-to-date average, “Nightly” grew in homes (+13%) and total viewers (+14% or +1,163,000). Versus the same week last season, “Nightly” increased +2% in homes. Season-to-date, “Nightly” leads “World News” by +795,000 total viewers. As the number one network broadcast last week, “Nightly” delivered a 6.2/11 Household rating, with “World News” in second place with a 5.6/10, and “Evening News” in third with a 4.3/8.

For the week, “Nightly” delivered a 2.2 rating A25-54, its best rating A25-54 since the week of May 23,2011, and ahead of “World News’” 1.8 and “Evening News’” 1.6. With 2.652 million A25-54 (000) viewers last week, “Nightly” beat “World News” by +488,000 viewers. This is the 155th consecutive week “Nightly” has topped “World News” in A25-54 (000). Versus the 4Q’11-to-date average, “Nightly” was up in rating W/M/A25-54 (+14%/+18%/+16%). Versus the same week last season, “Nightly” increased in rating M25-54 (+5%). Season-to-date, “Nightly” leads “World News” by +342,000 A25-54 viewers.

The online platforms of "NBC Nightly News with Brian Williams" delivered more than 3.67 million video streams for the week ending November 12, 2011.

Patrick Burkey is the executive producer of "NBC Nightly News with Brian Williams." Jamie Kraft and Aurelia Grayson are the senior broadcast producers.