Rentrak Signs Daystar Television Network to Its TV Essentials(TM) Service

Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising and entertainment industries, today announced a multi-year agreement with Daystar Television to utilize Rentrak's TV Essentials service  to track viewership of the network.

Daystar Television is the fastest growing, and one of the largest Christian television networks in the world. With the network's extensive blend of interdenominational and multi-cultural programming that is broadcasted into homes across the globe, this deal represents a strategic programming alliance and new revenue stream for Rentrak.

"To have Daystar Television rely on TV Essentials to better serve their audience and business is continued proof of the power of Rentrak systems driven by the detailed insights that only set-top-box data can provide," said Carol Hinnant, Rentrak's Senior Vice President of Business Development, Advanced Media.

"Daystar is extremely excited about working with Rentrak and using their TV Essentials service.  The data provided will allow our network to have a clear scope of our viewer's watching habits and allow us to understand our demographic in a way that would not have been possible before," said Jonathan Lamb, Daystar Television.