More on Washington Post Business Publication Prototype

Erik Wemple of Washington City Paper got his hands Monday afternoon on the prototype of Capital Business, the business magazine that the Washington Post is thinking of launching.

Wemple writes, “Indeed, one of the stories featured in the prototype is from Sept. 1, 2009; another is from Oct. 26, 2009; and so on.

“Meaning: The Post couldn’t marshal its nearly 700-strong newsroom to put together a biz-journal prototype with content that had any immediacy whatsoever.

“But to the question about look and feel: I would say it’s very nicely designed.”

The question I have is this: The Washington Post last year agreed to give over a chunk of its business coverage to Bloomberg News. How does this succeed where the Post failed in its daily coverage?