Pandora (NYSE: P), the leading personalized radio service, has announced Kia Motors America as a new OEM and automotive brand partner.

The Kia partnership was announced today at the Consumer Telematics Show (CTS) and in preparation for the Consumer Electronics Show (CES) in Las Vegas.

Pandora now has 23 total automotive partnerships between automotive brands and aftermarket manufacturers.

Kia's UVO eServices platform, which will be introduced at CES, is slated to debut later this year.