The Texas Rangers and the Spanish Beisbol Network (SBN) have agreed to terms on a four-year contract to broadcast all 162 regular season games, beginning this upcoming 2010 season.  The games will continue to be carried on Univision's KFLC 1270 AM in the Dallas-Fort Worth metro area.

Eleno Ornelas will be returning for his 11 season and 8 season of providing the lead play-by-play commentary for the broadcasts.  In addition, he will continue to contribute to the Rangers Hispanic marketing and community initiatives. Ornelas will be joined in the broadcast booth by Gerardo (Jerry) Romo.  Romo comes to SBN after having spent six seasons with the Arizona Diamondback where he served as an executive producer, reporter and writer for a variety of D-backs programming, and also was the broadcaster for the club's Spanish TV telecasts.  

"This announcement represents a milestone for the Texas Rangers," said John Blake, Rangers executive vice president of communications.  "The partnership with SBN allows us to upgrade and expand the products and services we offer our Hispanic fans and sponsors. Our Spanish-speaking fans have provided tremendous support and loyalty over the years, and it gives us great pleasure to continue to serve this valued audience."

The Spanish Beisbol Network (SBN) was founded in 2001 as a premier sports media broadcasting and content company.  Through the years, SBN has expanded its national footprint within Major League Baseball and evolved into a multi-layer marketing platform using the high passion point of baseball to connect teams and brands with the Latino community.  SBN currently has contracts with the Boston Red Sox, Philadelphia Phillies, Washington Nationals, Oakland Athletics, Los Angeles Angels of Anaheim, CBS and the New York Yankees, and the Caribbean World Series.  In addition, SBN is supporting other MLB teams in their Hispanic sales initiatives.  SBN has created integrated marketing programs with baseball-related events and promotions designed to help sponsors reach the growing Hispanic population.

SBN kickoffs the season with the broadcast of the Texas Rangers spring training game on Friday, April 2 verses Kansas City from the Rangers ballpark.  "We're proud to bring our first-rate Spanish language programming with Latino-focused baseball content to the Dallas-Fort Worth Hispanic community," states Bill Kulik, president of SBN.  "We also look forward to working with the Rangers on Hispanic programs and special events for their fans.  We thank the Texas Rangers for their tremendous cooperation in making this deal a reality."