Freesat Agrees Marketing Deal with Channel 5

Freesat and Channel 5 have announced a marketing partnership, which will see Freesat sponsoring Charley Boorman’s Extreme Frontiers, beginning on Monday 28th November at 9pm.

The deal represents Freesat’s first programme sponsorship and comes one week after the launch of Freesat’s latest TV advertising campaign, which is running on Channel 5 (as well as the other main commercial TV channels), and focuses on Freesat’s ‘Catch-free TV’ proposition. 

Extreme Frontiers is Charley Boorman’s debut series for Channel 5.

Nick Bampton, Commercial Sales Director at Channel 5 says: “Freesat has become a key player in free TV. This sponsorship is the beginning of a deeper partnership utilising Channel 5’s assets to help with the growth of the Freesat platform”.

Will Abbott, Freesat’s Marketing and Communications Director says:  “This is an exciting development for Freesat – our first TV sponsorship. Charley Boorman’s Extreme Frontiers was the perfect fit for the Freesat brand, reflecting the sense of freedom at the heart of our offer.”