Jeremy Darroch, Chief Executive of Sky, to Keynote at MIPTV 2010

Jeremy Darroch, Chief Executive of Sky, the British home entertainment and communications company, will deliver a keynote address at MIPTV on Wednesday, April 14.

Darroch has been at the forefront of Sky's transformation from a pay television company to a highly diversified business operating in the 20 billion pounds Sterling UK and Irish marketplace. During his keynote, he will discuss his plans for the company's future growth, and the central role of content and innovation in the context of a competitive and fast-moving marketplace.

"The combination of Jeremy Darroch's experience and the pivotal role of Sky in the evolving entertainment industry, will undoubtedly make for an absorbing keynote address which we are thrilled to host at MIPTV," says Laurine Garaude, Director of Reed MIDEM's Television Division.

Jeremy Darroch became Chief Executive of Sky in 2007, having joined the company as Chief Financial Officer in 2004.  He has spent his career in leading consumer facing businesses. He joined Sky from DSG (formerly Dixons Group), where he was Group Finance Director. Prior to DSG, he spent 12 years at Procter & Gamble in a variety of roles in the UK and Europe.  Jeremy Darroch is a non-executive director of Marks & Spencer, where he also chairs the Audit Committee.