Cross Platform Attraction is a Winner for CNN

CNN's website portfolio is performing well across the United States and Europe, particularly for cross platform reach.  Following this weeks European Media and Marketing Survey data, CNN International rated down in the raw television ratings, however saw an unchallenged lead in cross platform reach in both the EMS 20 and EMS Select 20. 

CNN’s dominance for weekly and monthly reach in the elusive EMS Select 20, representing the top 3% of high income earners, frequent flyers and top managers, is a significant win for the network’s advertisers. Each month, CNN International reaches 43.9 % of Select universe, 16% more than closest TV competitor BBC World (38%).

CNN registers the highest levels of cross-platform reach (48.4%) of its comparative set (and higher than nearest commercial competitors Euronews (+27%) and CNBC (+107%)*). In EMS 20, on a monthly basis, almost 20% of CNN’s total audience engage with the brand both on television and online, giving the highest platform cross-over of audiences amongst all international commercial news networks.

Jonathan Davies, Executive Vice President, CNN Ad Sales commented: "These results clearly indicate that international news consumers are more platform-agnostic than ever and it follows that savvy advertisers will travel the same road to reach them.  The rewards are clearly there for media owners who leverage their entire portfolio of platforms to deliver their audience numbers. Consumers of CNN are not just viewers, they’re brand followers. These results reaffirm that CNN is top choice for advertisers wanting a regular, consistent dialogue with a premium global audience across all platforms"

Internet usage (excluding email and chat), is a key audience driver for EMS audiences, comprising a third of total media consumption. In comparison, to general EMS respondents, CNN.com users are more likely to be found online - at any time of the day. However the revelation that audiences spend the equivalent of one full day per week watching television (11 hours) and using the Internet (12 hours) is proof that it’s a combined television and web offering that ensures maximum audience reach and offers the most compelling package for advertisers.

Over in the United States, CNN also outstripped its rivals in the world wide web of news, beating the competition to become the leading news website in total share, total minutes and in unique visitors.  The closest competitor, MSNBC.com was a distant second place, with Foxnews.com and ABC News both even further behind in a dual for third.