CNBC.com Posts 21st Straight Month of Growth

CNBC.com, one of the top ten business and finance news sites, has posted its 21st straight month of gains.  According to comScore's Media Metrix, CNBC.com was visited by 5.5 million unique visitors in August.  CNBC.com is participating in comScore's newly launched Media Metrix 360, a panel-centric hybrid solution to digital audience measurement, and its August 2009 numbers are reflective of this new approach. Media Metrix 360 combines person-level measurement from comScore's proprietary 2 million person global panel with Web site server metrics.

"Media Metrix 360 gives CNBC.com, as well as all other web publishers, the opportunity to get a fuller picture of our digital audience," said Meredith Stark, Vice President and Executive Producer, CNBC.com. "Though this is only the first month this data is available, we believe it will provide an even better reflection of our audience than has been available in the past."

Additional CNBC.com August 2009 highlights include:

-CNBC.com remains the #1 stand alone financial news website by total page views.** The site's page views were 217MM for the month.

-CNBC.com is the #1 site in the category in total minutes. In aggregate, of all the time spent viewing financial news websites, more minutes are spent on CNBC.com than on any other financial news site (606MM minutes). This means that 23 minutes out of every hour spent on financial news websites in the United States are spent on CNBC.com.

-CNBC.com remains #1 in time spent per visit, with users spending an average of 40.7 minutes per visit, the most in the Business/Finance - News/Research category.

-CNBC.com is still #1 in the category in minutes per visitor (109.5 min/visitor).

**Source: comScore Media Metrix, August 2009, Business/Finance - News/Research category. "Stand alone" excludes portal-affiliated websites.